e-commerce industry in india:E-commerce had a standout year in 2016, when it grew in size — from $5 billion to $8 billion — and pervaded every aspect of our lives. In 2017, it will grow further and sink deeper into our lives, albeit in a different form. The industry is set to become more 'm', or mobile, than 'e' commerce. That means more users. No doubt, more users will help companies build scale, but they will embrace a few changes themselves. Here's a look at 7 key trends for the Indian e-commerce industry for the year 2016... fewer discounts in companies will go after profitable growth rather than wooing customers with deep discounts (in other words, running on losses). A bigger user base will just be the cue for companies to reduce discounts and focus on profitable growth. "Building scale won't be a challenge for the large players," says Sandeep Aggarwal, founder, Shopclues. Six of the large e-commerce players — Flipkart, Amazon India...